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"But, mister, if mass-produced coffee tastes so bad, why do people still drink it?" No one knows, Timmy. |
Coffee and tea became popular in Britain entirely from the Imperial expansionism in the 17th century. They did not need to produce what modern trade routes allowed them to import.
So, what happens when you have a bunch of wealthy traders who have too much free time and don't have to grow their own gourmet beverages? They drink those beverages in snooty clothes and talk about snooty things.
In all seriousness, though, this was the reason for the rise of the coffee shop as the center of intellectual debate during the Enlightenment. Coffee shops were nicknamed "Penny Universities", where men could pay a penny to get in to the shop and get a cup of black murk. All men were equal here, status was disregarded within shops and men of different status could debate intellectual issues as well as discuss politics. Thus started the trend where everybody has an opinion about everything, still present today.
These coffee shops even became popular in the colonies. Pilgrims were famous for bringing coffee over with them at first. Their bread was so stale and full of bugs that they dipped the bread in coffee to soften it and wash the bugs out. Plus, it put some bonus protein in the coffee.
There are debates about this, but apparently women hated coffee during this point in history. They were not welcome in the debate over politics, and some women even began coalitions to stop the consumption of coffee, blaming it on the declining birthrate. Yes, that's right, women thought coffee makes you sterile. On the contrary, men thought it makes you sound smarter. They were both wrong.
Either way, eventually the Penny Universities declined, owing mostly to the rise of tea, which is simpler to make and drink, and to the unstoppable desire of men to feel more important than one another. the higher class, it seems, did not enjoy sharing ideas with those of lower status, or respecting theirs in return. The coffee shop would not see equal popularity until the rise of the middle class, I suppose.
Oh well. The 19th century just missed out, I guess.
News update:
We now offer daily barista specials. These are on the chalkboard by the tea. All barista specials are discounted, so enjoy! And don't forget the birthday party next Saturday. Come perform!
~P.J.